Home > Lync > “The era of the PBX, folks, is over”

“The era of the PBX, folks, is over”

The quote above from the Lync Server 2010 launch event in NYC is provided by Gurdeep Singh Pall, Corporate Vice President Microsoft Corporation. I have spent most of the past few weeks having “constructive” discussions with colleagues, customers and Microsoft about why I think Lync Server is a game changer.

First, Microsoft is a software company. This release wasn’t about enhancing your experience with the PBX by providing conferencing and click to call capabilities. It was meant to be a full service suite of workloads that are all integrated to enable users to communicate in the 20th century. The is the crux of the consumerization of the enterprise. The millennials don’t use email or the phone; they use SMS, IM and Social Media which is what Microsoft’s Wave 14 is based on.

Second, Imitation is the Finest Form of Flattery. This isn’t often talked about with Microsoft, but they got it right with Windows 7 and they must have got it right with Lync because other are developing their UC applications to look eerily like Lync and just happen to announce it one day before the Lync launch.

Third, I have always recommended to my clients to implement “best of breed” solutions. I am and have been a Cisco certified voice and data engineer for years, and believe Cisco makes the best network devices. This does NOT mean that because I recommend Cisco routing, switching, security and wireless solutions for my network that my recommendation for IP Telephony or UC would be based off a single vendor methodology would be foolish.

Fourth, don’t forget about or underestimate the cloud. Integration with not only dedicated hosted services like BPOS-D but with multi-tenant environments like Office 365 is going to be mandatory for success. Requiring an all or nothing approach will also not work. Seamless integration between on premise and cloud based solutions is key.

Fifth, standards are important. Microsoft’s participation and leadership in the UCIF is evident as Lync Server 2010 is released with support for third party phones, headsets, servers, gateways and integration with many SIP trunking providers out of the box.

Finally, a little fun. I believe there was a Roman Proverb that goes “He who owns the inbox will win the battle.”

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